How will automation affect the third sector?
7 March 2018
Posted in
Less anthropomorphic
When we think about automation, it’s natural to think of physical tasks and machines that in some way perhaps resemble us. After all we have been replacing humans with machines in a manufacturing and agricultural context for a few hundred years. But what about automating more cognitive and interactive tasks. Like call centres. Amelia is a virtual member of staff that can interact with people via voice or text. She doesn’t need to be programmed with answers. You feed her information, connecting her to your CRM systems, etc, and she finds answers based on the questions she is asked. She is sensitive to emotion, and tailors her responses accordingly. Amelia can answer every call on the first ring. She can typically answer 80% of queries. And scariest of all, people often prefer dealing with her to dealing with another human — particularly when dealing with potentially embarrassing issues.In the back office
Amelia is a particularly visible kind of automation, but there is a much less visible kind as well. The automation of document and data processing. An incredible amount of work in most office environments is still devoted to re-keying data, reproducing documents that are very similar to those that have been produced in the past. It has taken much longer than anyone expected, but this friction in day to day operations is slowly being eliminated. The barriers between different systems are being broken down. The production of reports and documents is being automated. This isn’t so much automation as augmentation. Few whole roles will be eliminated by this type of technology. But with it, fewer people can achieve more, meaning you don’t need as many people in total.Structural change
Automation as a general rule more greatly affects the lower levels of the hierarchy, where work is more often repetitive. As you climb the hierarchy and work becomes more about creativity and adaptation, automation becomes augmentation: a smaller number of people equipped to do more. This has the potential to change the shape of the organisational hierarchy: low down a small number of people augment and maintain a largely automated workforce. Higher up there may actually be more people in those organisations that successfully make the transition to a more automated world. Their creativity and relationships with customers or partners may be the bottleneck that limits growth. Ultimately though, we return to a pyramid at the top.The response
In the next few years, you can undoubtedly apply capital to reduce your operational costs through automation. Success is a question of good design as much as the right technology, but it’s a realistic prospect and the investment levels required to start to have an impact are actually relatively low. The question comes back to your priorities. Are you here to achieve your mission at all costs? In which case, there’s a strong argument you should be pursuing every solid prospect for automation and augmentation reducing your costs and increasing your efficiency. Or is your charity also a vehicle for wider social good? Is it important that you create employment? Finally, where do volunteers sit in this mix? How much do they actually cost you? And could their work be done, or at least supplemented by machines? This might be the trickiest area to assess.
Last modified on 23 January 2020